About Us

About Us:

Zahra Aslam is a name synonymous with creativity and excellence in the world of floral design and event management. Born into a family of artists with creativity being an intrinsic part of her DNA, Zahra remembers designing and creating art projects since she was a little girl. She obtained an Honors degree in Fine Arts from Punjab University learning from maestros such as Anna Molka Ahmad. She went on to hone her creative skills in various fields of art ranging from painting, interior design, floral art and finally event management. Zahra obtained a certification in Interior Design from the UK and has designed for prestigious clients such as Pearl Continental, Avari Hotels, Prime Ministers Secretariat, National Defence College, Lahore Gymkhana and numerous homes and offices. In Floral design, Zahra has won numerous awards and accolades at Floral Design competitions both in Pakistan and abroad; she is currently Vice-President of the Floral Art Society and continues to be a judge and demonstrator for flower arranging events, both in Pakistan and abroad.  She is one of the pioneers in event management in Pakistan - her keen eye for detail, her extravagant yet elegant floral installations and her signature design aesthetic combining natural elements and an abundance of fresh flowers has delighted thousands of satisfied clients. From conceptualizing a dream wedding for a client to delivering beyond expectations on the day, Zahra has truly mastered the world of creating dream events and her timeless designs continue to inspire, delight and awe, both in reality and years later, through photographs.  

“I have pursued my passion for flowers with commitment, dedication and sheer hard work with unwavering attention to detail and striving for perfection all the way. In return, working with flowers has won me accolades and awards, prayers and compliments from friends, family and clients around the country. To create floral installations that mark important events in people’s lives, and to enable them to make memorable moments amidst my designs is humbling and rewarding at the same time. Training my team and seeing them grow into seasoned florists and capable event managers also gives me immense joy and satisfaction. Alhamdolillah.”

The passion and love for flowers that was instilled in her by her mother, Saida Karim, has continued to grow and evolve in the family and Zahra’s daughter, Sara Malik is also a floral designer and educator based in Kuala Lumpur, Malaysia. The mother-daughter team often collaborate on projects and will be bringing virtual floral workshops and tutorials through this website soon! 

‘I am very excited to share my passion for all things floral with you and hope to bring joy to you and your loved ones through flowers.” - Zahra Aslam